Balanced Scorecard Implementing in Cases of Pharmaceutical Industrials

It is demonstrated the need for organizations to implement a set of performance measures that is multi dimensional. The most widely known approach to performance measurement, the Balanced Scorecard is now widely used as a strategy development and execution tool but was developed in an operational environment. The present study tried to point out factors affecting launching and implementing Balance Score Card Systems in cases of Pharmaceutical industrials; Fuzzy AHP was employed as one of the important items regarding multi-criteria decision making. Finally, those factors were ranked according to their importance. To this end, first of all, major factors were classified and ranked into four main groups such as organizational, environmental, technical factors and project team criteria; then minor factors were examined and then ranked. Regarding results of Fuzzy AHP, technical factors and organizational factors are the most important ones and then are project team criteria and environmental factors. Enough attention to factors affecting launching and implementing Balanced Scorecard system is of essential help for useful application and more efficiency of such systems and managements should try to put the approaches suggested in such an article from theory to practice consciously.